■ POSITION and package

The Menser Real Estate Group marketing team will develop the narrative for the property, creating a unique brand that translates into a one-of-a-kind experience for potential buyers. This includes usage of all relevant digital assets such as social content, website, video, brochures and digital narratives. Prior to photography/videography, the home will be professionally staged to ensure it looks its best online and in person.

■ Strategic Planning and Implementation

With the assets, the Menser Real Estate Group will carefully strategize and execute a multi-tier distribution plan that will reach the intended audience. This plan includes campaigns targeting individuals searching for homes in specific neighborhoods, retargeting, display and programmatic campaigns across the internet and social media platforms, as well as relevant print, editorial and media partnerships.

■ Sell

Sales and marketing go hand in hand. Alongside the marketing campaigns, the Menser Real Estate Group will implement the relevant open house schedule, communications and broker management, ensuring that the property gets maximum exposure through the community and direct-to-buyer channels.